Shangri-La was in need of a digital logo that would help them expand their online reach. They also needed new take-out menus to facilitate the shift to minimum-contact dining. After exploring various options and directions, the decision was made to focus the logo design on a long-standing sculpture in their establishment.

This ultimately led to a brand redesign that centered around creating a cohesive presence with their long-time clientele. The new design also provided many strong elements that could be adapted and used for different forms of visual engagement.